5 MINUTE READ
In today’s rapidly changing hotel landscape, luxury hotels and resorts need to do everything they can to stay ahead of the competition. Guests who choose to stay at luxury hotels are not paying for a simple bed for the night. Luxury hotels can charge much higher rates because they offer guests a complete experience, where they can expect unique amenities, personalized service, and a strong attention to detail.
For the online hotel shopper, that luxury experience doesn’t begin when they first walk into the lobby; it begins when they first land on your website. If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience.
The quality of imagery and information on your luxury hotel website should go far beyond the standard hotel website. Visitors should be able to explore your property in fine detail, learning about the experiences that set your luxury hotel apart from the rest. The best way to do achieve this on your hotel website is with video.
Here are 5 types of videos that your luxury hotel should absolutely have on its website:
Luxury Hotel Overview
If you only produce one video for your luxury hotel, it should be a Hotel Overview. These stylized videos highlight your luxury hotel’s unique personality, evoking an emotional response and inviting viewers to dream about experiencing your property firsthand. A hotel overview video showcases all the luxury your guests can expect to find, from breathtaking vistas to fine dining and spa treatments.
This flagship video should be the first thing guests see when they arrive on your landing page, building enthusiasm from the moment they find your website.
Recommended Runtime: 1 to 2 minutes
Event Space Tour
Not every meeting planner has the time or budget to visit your luxury hotel for a site inspection. While photos and capacity charts are important, nothing can do more to sell your meeting space than a detailed video tour. An effective Event Space Tour can show off each of your spaces when they are looking their best. Including footage from past events and detailed shots of your catering displays will also contribute to winning more group business.
Placing this video under the Meetings & Events section of your hotel website will make it easy for anyone to find. It should also be included on your Gallery page as an additional layer of rich media content.
Recommended Runtime: 1 to 3 minutes
Room Tours
There are many reasons luxury hotels and resorts can command a higher room rate. Chief among them are the rooms themselves. If your hotel is charging hundreds or even thousands of dollars per night, it only makes sense to provide your online guests a video tour of the accommodations. A luxury hotel website should always have a series of Room Tours detailing each room type.
These videos should be clearly visible under each room type description. Including the Room Tours on your Gallery page can also entice guests to choose an upgraded room.
Recommended Runtime: 30 to 60 seconds
Restaurant Videos
One of the most attractive features of any luxury hotel or resort is the dining experience. The popularity of cooking shows makes it clear that people love to watch food prepared by culinary experts. A well-produced video can really put your restaurant on the map. Shots of flame-grilled steaks and colorful salads are perfect for brining in more F&B revenue. You can even include an interview or cooking class to boost your executive chef’s notoriety.
It is essential that videos be posted in the Dining section of your luxury hotel website so guests can easily find them. Showcasing the video on your restaurant’s stand-alone website will also help to raise your search rankings, bringing in more business from locals.
Recommended Runtime: 1 to 3 minutes
Promotional Vignettes
Do you have a unique amenity or program that distinguishes your luxury hotel from all others? Video is the best tool for showing guests those one-of-a-kind experiences they can find nowhere else. Even something as simple as your signature cocktail can do wonders as a short Vignette on your website and social media.
The more videos you can add to your website, the more luxurious the experience will feel for online guests. Remember that the luxury experience begins before they get to your property. Make sure your hotel website provides a memorable visual experience, and your guests know what to expect when they arrive for their stay.
At Accommovision, we specialize in luxury hotel video production. If you would like to find out how we can tell your story, click here.