In 2019, the Accor Group acquired Atton Hotels and rebranded their flagship property in Brickell as the Novotel Miami Brickell. With a sleek, modern design and an enviable location, the Novotel marketing team needed to produce a video series that captured the hotel’s cosmopolitan personality.
STRATEGY
Featuring a full-service restaurant, lobby café, rooftop pool and bar, and over 5,000 sq. ft. of flexible meeting space; the Novotel Miami Brickell is a stylish hotel that punches well above its weight. The marketing team wanted to appeal to the latest trend of “bleisure” travelers, so we decided to create a variety of videos that would show off everything the Novotel Miami Brickell has to offer. In addition, the marketing team chose to purchase a full Video Archive for use in future promotions and social media posts.
VIDEO PRODUCTION
There are many ways to approach a hotel’s story. With such a variety of on-site amenities and nearby attractions, we knew that just one video couldn’t do this 4-star property any justice. That’s why we created two different Overviews and four Room Tour videos to show off every aspect of the Novotel Miami Brickell. In addition, the management team asked us to cover their rebranding celebration, dubbed Novotel Day, as well as some of their local outreach activities. The result is a robust portfolio of videos that really communicate the lively soul behind this gem of Miami hospitality!
HOTEL OVERVIEW
This video walks viewers through a day in the life of this hotel in the heart of Brickell’s bustling financial district. In just 75 seconds, potential bookers are taken through the wide variety of activities and events that can be enjoyed on the property.
CITY OVERVIEW
This video follows a “bleisure” guest as she enjoys Novotel Miami Brickell’s on-site and local amenities on a beautiful sunny day. Here, the focus is on the surrounding area, showing a variety of attractions found within walking distance of the hotel.
LA VIE EN ROSE
This video showcases one of the many social events held each month at the Novotel Miami Brickell. Hotel guests and locals alike are treated to live art and musical performances as they sip cocktails while overlooking the sparkling Brickell skyline.
NOVOTEL DAY
On the first day of May 2019, the Atton Group’s flagship hotel officially became Novotel Miami Brickell. This video highlights their enthusiastic team as they rebrand the hotel with Accor’s leadership and celebrate the bright future ahead.
PLANET 21 GARDEN PROJECT
Local outreach is a big part of the Novotel Miami Brickell culture. This quick video highlights a fun day of volunteering, as the Novotel team donated a new decorative fence and plants for the nearby Southside Elementary School’s teaching garden.
LOCAL ATTRACTIONS VIDEO
This silent video, which loops periodically on the Novotel lobby screens, combines footage of city attractions with an animated map to help familiarize guests with their surroundings in relation to the hotel property.
SKYLINE SUITE
This video presents the luxurious Novotel Skyline Suite, featuring spacious entertaining areas and incredible views of Miami’s modern Brickell skyline.
EXECUTIVE SUITE
This brief video features the Executive Suite category – well-appointed corner suites with a separate living area and wraparound views of the city.
STANDARD KING ROOM
This video showcases the Novotel’s Standard King room, modern accommodations with a bright and clean aesthetic.
DOUBLE QUEEN ROOM
This video presents the Novotel’s Standard Double Queen room, the perfect space for traveling companions with an unobstructed view of Simpson Park and Biscayne Bay beyond.
VIDEO ARCHIVE
We take a holistic approach to hotel video marketing, providing our clients with all the content and tools they need. After producing brand videos of the highest quality, our clients can request a video archive full of captivating stock footage for use in later projects. Produced by Accommovision, the video archive for Novotel Miami Brickell currently consists of 736 unique clips covering the entire resort property.
Having full ownership of such a massive library of videos continues to pay dividends for the Novotel Miami Brickell marketing team long after our our original production has been completed. For hotel marketers, access to high-quality video content is essential for use in special promotions and local media throughout the year. That is why Accommovision retains a video archive for each of our hotel clients.
DISTRIBUTION
In order to get these videos viewed by the right people, the Novotel Miami Brickell began by embedding each of them directly into the Gallery page of the hotel website. This ensures that a majority of website visitors see the videos, since the Gallery page is always one of the most heavily trafficked pages on any hotel website. In addition, Room Tour videos were embedded into their corresponding Accommodation pages to build trust with curious bookers.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.