4 MINUTE READ
In the summer of 2016, Atton Hotels opened their new flagship property in the heart of Brickell’s bustling financial district. Rising twelve stories above the nearby Simpson Park nature preserve, Atton Brickell Miami offers commanding views of lush greenery, Biscayne Bay, and the Brickell skyline. This spring, Atton Brickell Miami teamed up with Accommovision to create a full suite of marketing videos that could show off everything this sleek, full-service hotel has to offer.
The bright, expansive lobby features floor-to-ceiling windows and natural wood accent walls. The open concept flows through to Uva bar, with multiple television screens and a massive video wall, then onto the Peruvian-inspired Lima restaurant. The 12th floor features the gorgeous rooftop Vista bar and pool, as well as a fully-equipped fitness center with skyline views. Weekly social events such as Art, Wine, and Jazz Night and Saturday’s Sunset Sessions pool party showcase the best in local art and music.
Modern, state-of-the-art accommodations offer guests luxurious comfort while covering all of their technology needs. An impressive 5,000 sq. ft. of flexible meeting space, split between the lobby level and 12th floor, means Atton Brickell Miami is also an ideal choice for corporate meetings and independent business travelers alike.
With so much to cover in one location, we elected to create three distinct Overview videos and four Room Tours that could inspire every type of business and leisure traveler.
We began with a Hotel Overview, detailing the complete experience of a leisure stay at the Atton Brickell Miami. Scenes were focused heavily around the hotel property itself with a strong emphasis on in-house amenities and events. As a result, the Hotel Overview now serves as the ideal all-purpose marketing video for website landing pages, social media, trade shows, and more.
Second, we crafted a City Overview, which follows a “bleisure” traveler as she samples everything from the hotel’s meeting facilities, cuisine, and leisure amenities to poolside cocktails, nearby shopping, and Simpson Park. Working with the incomparable Eliana Lancellotti (IG: @eli_raffaella) made filming a breeze as she effortlessly moved from scene to scene while enjoying the best of Brickell. The upbeat, eye-cathing nature of the City Overview makes it the perfect video for attracting the fun-loving business traveler.
Next, the Event Space Overview takes a closer look at the meeting facilities and catering available at Atton Brickell Miami. Scenes revolve around a variety of business and social setups throughout the day, while artful close-ups provide enticing imagery of catering displays. Aimed at informing and inspiring meeting planners, the Event Space Overview is a powerful tool for generating more group business.
Finally, four Room Tours were produced to cover each category of accommodation available at Atton Brickell Miami. Wide shots of room interiors and views were combined with detailed close-ups of in-room amenities to provide a comprehensive tour of each room type. These videos thus provide online bookers with the rich visual information they need to book with their rooms with confidence.
Following the end of production, our team compiled a full archive of every useful video clip from the Atton Brickell Miami project. The resulting Video Archive is comprised of 736 short clips that have been optimized for use in future promotional videos, media packages, and social media platforms; providing the Atton marketing team with top-quality content for years to come.
To learn more about what Accommovision can do for your hotel or resort, contact us here for a custom proposal.