It’s time to stop ignoring the world’s most effective marketing platform. So, strap in and get ready to ride the YouTube wave as we explore why it’s essential for hotel marketers to embrace this behemoth of a platform.
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Creative Strategy
Video Marketing: A Competitive Advantage for Independent and Boutique Hotels
Video marketing has emerged as a powerful tool to engage and captivate audiences in the digital age. This article explores how independent and boutique hotels can leverage video marketing to stand out from their branded counterparts.
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Related Fund acquires innovative Life Science Campus for $181M
A new laboratory and life science campus built from a former outlet mall in Morrisville has been sold to Related Fund Management in a deal valued over $180 million.
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Enhancing the Guest Experience with In-House Video Content
Falling technology prices have made flat-panel HD screens incredibly affordable. Today, hotels can leverage video screens throughout their public areas to both inform and entertain guests.
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How to Increase Guest Bookings with Room Tour Videos
In an age where travel shoppers have too many choices and not enough time, hotel marketers need to do everything they can to capture their attention. The best way to do this is by providing high-quality, informative content where travel shoppers can easily find it.
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Why It’s Too Early for Hotel Virtual Reality Content
The recent arrival of HD headsets and VR editing software has led to the development of impressively realistic virtual reality games and simulations. Naturally, this has gotten many people excited as they imagine the potential uses for VR in their own industries.
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Authenticity – The Key to Millennial Hotel Marketing
Today, we’re chasing consumer attention on the internet and flooding social media with ads. So how do we get our message across amidst this widespread aversion to outbound advertising?
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Hotel Marketer’s Guide to Social Media Video Content
As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.
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5 Videos Every Luxury Hotel Website Needs
If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.
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Best Practices: Selling Meeting Space with Video
How can we create video content that is both appealing and relevant to meeting planners?Here are some best practices that our clients have successfully implemented to help attract and convert more group business.
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