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Hotel Marketing has an Instagram Problem

in Social Media, Cornerstone Content, Video Marketing, Best Practices, Marketing Insights

Hotel marketers today are becoming far too dependent on Instagram to drive bookings. Here, we present the latest data from Pew Research on “Social Media Use among U.S. Adults” – and why it might be time to seriously reconsider your hotel’s marketing strategy.

Hotel Marketing Strategy: Why YouTube is the Future of Hotel Marketing

in Social Media, Cornerstone Content, Video Marketing, Best Practices, Marketing Insights

Here, we’ll explore how YouTube can be an extremely effective hotel marketing channel – surpassing other social media platforms in both popularity and ROAS.

Nobody Cares About Your Hotel's Social Media

Nobody Cares About Your Social Media: Why Your Hotel May Need a Reality Check

in Best Practices, Marketing Insights, Social Media, Cornerstone Content

Hotel marketing needs a reality check, a wake-up call, a swift kick in the right direction. It’s time to break free from our social media marketing addiction and refocus on strategies that yield real, tangible results.

The Hotel Booking Journey: A First Principles Approach to Hotel Marketing

in Social Media, Cornerstone Content, Video Marketing, Best Practices, Marketing Insights

Here, we’ll explore how first principles thinking can empower hotel marketers to captivate and convert their guests by understanding the fundamental principles of the hotel booking journey.

The Decline and Fall of Facebook: What’s Next for Hotel Marketers?

in Social Media, Cornerstone Content, Video Marketing, Best Practices, Marketing Insights

As the once-mighty Facebook loses its luster, hotel marketers find themselves at a crossroads, wondering where to invest their marketing dollars. This article explores the declining appeal of Facebook and presents a case for charting a new course in the ever-evolving digital landscape.

Ride the YouTube Wave for Hotel Marketing

Riding the YouTube Wave: Why Hotel Marketers Must Embrace the Big One

in Social Media, Cornerstone Content, Video Marketing, Creative Strategy, Best Practices, Marketing Insights

It’s time to stop ignoring the world’s most effective marketing platform. So, strap in and get ready to ride the YouTube wave as we explore why it’s essential for hotel marketers to embrace this behemoth of a platform.

Authenticity – The Key to Millennial Hotel Marketing

in Video Marketing, Marketing Insights, Cornerstone Content, Creative Strategy, Social Media

Today, we’re chasing consumer attention on the internet and flooding social media with ads. So how do we get our message across amidst this widespread aversion to outbound advertising?

Hotel Marketer’s Guide to Social Media Video Content

in Social Media, Video Marketing, Best Practices, Marketing Insights, Cornerstone Content, Creative Strategy

As social media becomes more widespread, hotels and hospitality brands are shifting their marketing strategy away from traditional paid advertising to a more content-centered approach.

The Story of Content: Rise of the New Marketing

in Video Marketing, Cornerstone Content, Marketing Insights, Social Media

We highly recommend this fascinating documentary about the rise of content marketing in the information age. Companies featured include Marriott, Proctor & Gamble, and Red Bull.

Building a Content Marketing Strategy beyond 2018

in Best Practices, Marketing Insights, Cornerstone Content, Social Media

In this constantly changing landscape, how can you create a content strategy that will stand the test of time? Do you really need to change your approach each year just to keep up with every digital channel?