We highly recommend this fascinating documentary about the rise of content marketing in the information age. Companies featured include Marriott, Proctor & Gamble, and Red Bull.
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Video Marketing
The St. Regis Bal Harbour Launches New Brand Video and Room Tours Produced by Accommovision
Following a recent lobby renovation and the opening of their latest restaurant, Atlantikos, The St. Regis Bal Harbour partnered with Accommovision to produce a series of video tours to showcase their incredibly luxurious property.
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Why It’s Time to Prioritize Video in Your 2018 Hotel Marketing Budget
The hotel building boom of recent years has seen supply steadily catching up to demand in major markets around the world. How can hotel marketers continue to grow revenue as the hospitality landscape gets more and more crowded?
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YouTube: Playbook for Creative Advertising
Last month, Think with Google released the YouTube Playbook for Creative Advertising. This incredibly useful resource provides marketers with a simplified guide to the YouTube ecosystem and details best practices that have proven successful for other advertisers. For hotel marketers, this valuable information can make a significant impact on top-line revenue.
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5 Videos Every Luxury Hotel Website Needs
If your luxury hotel is charging hundreds more than the standard hotel down the street, it is essential that your hotel website reflects that luxury experience. The best way to do achieve this on your hotel website is with video.
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Winning Strategies for Digital Video in 2017
The growth of online video shows no signs of slowing down in 2017. After collecting performance data from 300 publishing partners in 2016, Wibbitz has produced a useful report on the most effective digital strategies for 2017.
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5 Factors of Video Viewability
This concise report from Think with Google highlights the main factors that influence the viewability of your video ads across the web. Furthermore, these insights can be applied to video placement on your own hotel website to maximize impact with online bookers.
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Romanticism vs. Realism in Hotel Video
Everyone sees the world from a different point of view. Some people are sentimental dreamers and others tend to be more practical. How can we create marketing videos that successfully navigate the unpredictable landscape of people’s perceptions?
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How technology can help your hotel videos look more cinematic
Recent innovations like motorized gimbals and quadcopter drones have brought Hollywood-level moviemaking within reach of hotels and resorts. Our team has spent years watching camera technologies slowly improve, and we are always keen to use the best stabilization tools available.
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Visual Assets in Hospitality and Travel
HSMAI, in collaboration with Libris, has released a report on how hospitality and travel professionals are sourcing, distributing, and measuring ROI for their visual assets.
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