The Betsy Hotel in South Beach is a one-of-a-kind location on iconic Ocean Drive. A neighborhood mecca for poets, artists, and musicians, The Betsy exemplifies the subtle, sophisticated side of Miami Beach culture.
STRATEGY
As a unique luxury destination on the world-famous Ocean Drive, The Betsy marketing team wanted to create a series of videos to differentiate their offering from the more boisterous hotels in the heart of South Beach. Our production team was brought in to produce two promotional videos for The Betsy Hotel, a restaurant overview and a human interest piece on the P.A.C.E. philanthropy program founded by the hotel owners. In addition, the marketing team chose to purchase a full Video Archive for use in future promotions and social media posts.
BLT RESTAURANT
We had the privilege of interviewing the world-renowned chef Laurent Tourondel as he describes his BLT restaurant concept for The Betsy Hotel.
P.A.C.E. PROGRAM
Betsy Hotel Co-Founder, Jonathan Plutzik, discusses his passion for philanthropy, art, culture, and education as a tangible means of community outreach.
VIDEO ARCHIVE
We take a holistic approach to hotel video marketing, providing our clients with all the content and tools they need. After producing brand videos of the highest quality, our clients can request a video archive full of captivating stock footage for use in later projects. Produced by Accommovision, the video archive for The Betsy Hotel currently consists of 581 unique clips covering the entire resort property.
Having full ownership of such a massive library of videos continues to pay dividends for the The Betsy marketing team long after our our original production has been completed. For hotel marketers, access to high-quality video content is essential for use in special promotions and local media throughout the year. That is why Accommovision retains a video archive for each of our hotel clients.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.