Following a recent lobby renovation and the opening of their latest restaurant, Atlantikos, The St. Regis Bal Harbour partnered with Accommovision to produce a series of video tours to showcase their incredibly luxurious property.
STRATEGY
Recognized as both a Forbes Five-Star and a AAA Five-Diamond resort, the St. Regis Bal Harbour didn’t require any embellishment. Our mission was simple – to show off the entire St. Regis Bal Harbour resort experience with a full series of hotel marketing videos. This consisted of two Overview videos, ten Room Tours, and a full Video Archive for ongoing social media and ad campaigns.
VIDEO PRODUCTION
With a team consisting of our camera crew, social media specialists, models, and a talented stylist, Accommovision set out to create a brand video that reflected the true spirit of this captivating resort where nature and luxury are blended effortlessly. We used a combination of 4K aerial video, Steadicam footage, and carefully framed detail shots to provide a genuine and alluring presentation of the unique experiences guests can expect at the St. Regis Bal Harbour. Our team also created a series of Room Tours detailing all ten categories of accommodation offered by the resort, including the outrageously beautiful Presidential Suite with a commanding view of the Atlantic Ocean.
HOTEL OVERVIEW
This video follows a happy couple as they enjoy the wide variety of on-site amenities at the St. Regis Bal Harbour. Gorgeous beach scenes are followed by a vast array of dining and entertainment options that are unrivaled among South Florida hotels.
MEETINGS & EVENTS
For meetings and events that are sure to impress, look no further than the St. Regis Bal Harbour. This promotional video features private boardrooms with marble tabletops and garden views, as well as an ocean view ballroom for elegant social events.
PRESIDENTIAL SUITE
This 1-minute walkthrough takes guests through the stunning Presidential Suite at the St. Regis Bal Harbour. Towering 24 stories above the Atlantic, this suite features two bedrooms, a full kitchen, and an enormous wraparound balcony spanning the width of the building.
SKY PALACE SUITE
This video showcases the opulent Sky Palace Suite at the St. Regis Bal Harbour. No expense was spared in designing this four-bedroom signature suite. Plush furniture and marble countertops are complimented by alluring artwork and fresh orchids to create the perfect high-rise hideaway.
ROYAL OCEANFRONT SUITE
This video walks potential bookers through the Royal Oceanfront Suite at the St. Regis Bal Harbour. Two bedrooms, three balconies, and a full kitchen provide guests with all the luxurious comfort they will need for an ideal tropical escape.
OCEANFRONT JUNIOR SUITE
This brief room tour video presents the Oceanfront Junior Suite at the St. Regis Bal Harbour. Featuring the understated elegance and attention to detail that St. Regis guests can expect, this one-bedroom unit is the perfect fit for a couple’s weekend getaway.
VIDEO ARCHIVE
We take a holistic approach to hotel video marketing, providing our clients with all the content and tools they need. After producing brand videos of the highest quality, our clients can request a video archive full of captivating stock footage for use in later projects. Produced by Accommovision, the video archive for St. Regis Bal Harbour currently consists of 847 unique clips covering the entire resort property.
Having full ownership of such a massive library of videos continues to pay dividends for the St. Regis Bal Harbour marketing team long after our our original production has been completed. For hotel marketers, access to high-quality video content is essential for use in special promotions and local media throughout the year. That is why Accommovision retains a video archive for each of our hotel clients.
DISTRIBUTION
Following our recommendations, the marketing team at the St. Regis Bal Harbour began by embedding their room tour videos directly into the Gallery page of the hotel website. This ensures that a majority of potential bookers will see the videos, since the Gallery page is usually the second most popular page on any hotel website. In addition, the St. Regis Bal Harbour also added each video to their hotel YouTube page. This will help their videos appear in Google’s video results, as well as feature the hotel directly in YouTube search results.
About Accommovision
At Accommovision, we always take the time to evaluate our client’s unique needs, creating a video marketing strategy that consistently drives direct bookings and revenue. If you would like to learn more about what we can do for your hotel, simply contact us by clicking the button below.