4 MINUTE READ
It’s time to stop ignoring the world’s most effective marketing platform.
Welcome, hoteliers and marketing enthusiasts, to the world of YouTube – where the clicks are plentiful, and the views are limitless. In this age of digital marketing, if you’re not leveraging the power of YouTube, you might as well be trying to attract guests with smoke signals. Trust us, it won’t end well. So, strap in and get ready to ride the YouTube wave as we explore why it’s essential for hotel marketers to embrace this behemoth of a platform.
YouTube: Where the Cool Kids Hang Out
Let’s talk numbers, shall we? YouTube isn’t just another social media platform; it’s a digital colossus with a whopping 2.5 billion active monthly users as of January 2023. That’s right, we’re talking billions here. It ranks as the second most popular platform in the world, soon to outshine Facebook’s fading star. It’s the place where viral videos are born, and where folks flock to find entertainment, information, and everything in between.
But the party doesn’t stop there. In the United States alone, a staggering 62 percent of YouTube users access the platform daily. These folks are practically addicted to YouTube. And guess what? An astonishing 92 percent of them use it at least once per week. That’s more consistent than mustachioed hipsters at an overpriced coffee shop. So, why not tap into this addiction and expose your hotel to a captive audience?
Laser-Focused Advertising
Now, let’s talk business. YouTube isn’t just about random cat videos and epic fails; it’a a goldmine for targeted advertising. With its advanced targeting capabilities, you can reach the exact travel audience you desire. Want to attract adventure-seeking millennials? Done. Want to engage luxury travelers with a penchant for spa treatments? You got it. How about deep-sea fishing enthusiasts between 50 and 70 years of age living in southeast Texas? No problem!
YouTube offers sophisticated targeting capabilities backed by Google’s robust advertising ecosystem. Advertisers can reach specific demographics, interest, and intent-based segments, ensuring their messages resonate with the right audience at the right time. With a broad variety of available ad formats, YouTube empowers hotel marketers to make a lasting impact with visuals that captivate, inspire, and compel viewers to book.
Cracking the Conversion Code
According to Google, the overlords of YouTube, a staggering 70 percent of viewers have purchased from a brand after seeing it on the platform. That’s right, folks. YouTube is a conversion powerhouse! With ads that can be skipped or run in their entirety, you have the freedom to captivate your audience and drive them straight to your door. Even Apple knows the score, spending an astounding $237.2 million on YouTube ads. They’re onto something, and you should be too!
Engaging Customer Audiences with Creative Video Content
Enough talk about numbers; let’s dive into the fun part: creative video content. YouTube is your stage, and it’s where your hotel can shine like a diamond-encrusted disco ball. Video has the power to captivate, entertain, and convert lookers into bookers faster than you can say “room service.” From breathtaking property tours that make guests drool with envy to heartfelt guest testimonials that enhance credibility, YouTube offers a platform to showcase the soul of your hotel.
You’re in Good Company
When it comes to hotel marketing on YouTube, some big players are nailing it. Take Marriott, for example, with over 27,000 subscribers and a treasure trove of organized playlists. They know how to make YouTube their profitable playground. And Hilton? They’re wowing viewers with enticing commercials and fresh ad campaigns that leave travelers itching for a vacation. Plus, don’t miss out on Four Seasons‘ YouTube mastery. They’ve created playlists that whisk viewers away on unique journeys, living up to their reputation as social media marketing wizards.
YouTube’s Double Whammy: SEO and Brand Awareness Platform
Did you know that YouTube is not just a video platform but also a search engine in its own right? In terms of search volume, it is second only to its parent company, Google. When people are on the hunt for travel inspiration or a virtual escape, they often turn to YouTube to quench their wanderlust. It’s like they’re saying, “Hey YouTube, show me the world!” So, make sure your videos are optimized for YouTube search, ensuring your hotel stands out like a pink flamingo in a flock of pigeons.
Conclusion
Fellow hotel marketers, YouTube holds the keys to unlocking hotel marketing greatness. With its tremendous global reach, laser-focused advertising options, and the power of captivating videos, YouTube is your hotel’s ticket to success. So put on your director’s hat, roll up your sleeves, and get ready to captivate and engage your audience like never before.
About Accommovision
We deliver results-driven imagery to ignite demand for hotels, resorts, and luxury properties. From stunning photography to breathtaking videos, we strategically empower you to captivate your target audience and leave a lasting impression.
Our unique blend of creative prowess and technical proficiency ensures your visual content reaches the right audience – driving revenue growth to maximize your marketing investment. Elevate your image and stand out from the crowd.
